Samsung to begin production of MicroLED TV with lowered price tag in May

Samsung is planning to begin production of new MicroLED TVs in May with lowered price tags, TheElec has learned.

The company’s first 110-inch MicroLED launched last year had a price tag of 170 million won.

But Samsung is planning to lower this by around 40% to 100 million won for its new 89-inch and 101-inch models that will go into production in May, sources said.

The models were displayed during CES 2022 earlier this year __ the company is also planning to launch an 114-inch model at a later date.

Samsung has set the price of 89-inch model at US$80,000 and the 114-inch model at US$100,000, sources said.

The pricing for the 101-inch model is yet to be finalized, they said.

All three sizes __ 89-inch, 101-inch and 114-inch models __ will use low-temperature polycrystalline silicon (LTPS) thin-film transistors (TFT).

Samsung had previously used printed circuit boards for the 110-inch model.

Use of LTPS TFT was to offer 4K (3840x2160) resolution even at a smaller screen size as the technology allows for the control of individual circuits.

The transistors, which are 12.7-inch in size, are being supplied by Samsung Display and AUO.