Samsung’s premium share slightly dropped in 2021

Samsung’s market share in the premium TV market last year dropped slightly while those of LG’s increased, according to analyst firm Omdia.

Omdia said Samsung Electronics' market share in TVs US$2,500 or higher priced dropped by 3.3 points last year from a year prior.

The company, the world’s largest TV manufacturer, saw its share drop by 10.3 points compared to 2019 last year, the analyst firm said.

At the same time, LG Electronics' year-on-year shares increased by 3% in 2021, an increase of 7% from two years ago, Omdia said.

In terms of shipment for the premium TVs, Samsung moved 1.246 million units in 2019, while it shipped 1.014 million units in 2020 and 1.099 million units in 2021.

Samsung offers MicroLED TV, Mini LED TV (branded QLED by the firm) and will also likely launch OLED TVs in the price range mentioned by Omdia.

According to the analyst firm, LG’s shipment of premium TVs was 425,000 units in 2019; 463,000 units in 2020 and 636,000 units in 2021.

LG, in a separate statement citing data from Omdia, credited the increase in shipment to the growth of the OLED TV market.

Besides OLED TVs, LG also offers its own MiniLED TVs (branded QNED by the company) and liquid crystal display TVs.

Meanwhile, last year, a total of 213.53 million units of TVs were shipped, a drop of 11.93 million units from 2020, Omdia said.

Despite the drop in the total, shipment of OLED TV is projected to increase to 8 million units, Omdia said, from last year’s 6.525 million units.