Moloco launches its retail media platform in Singapore and Southeast Asia

Moloco said on Wednesday that it will be launching its Retail Media Platform (RMP) for Singapore and Southeast Asia.

RMP is a machine learning-based ad-serving solution aimed at performance marketers.

Offered in turnkey, e-commerce marketplaces can set up their own in-house advertising business and will allow merchants to get a higher return on ad spend thanks to personalized ads to customers, Moloco said.

Singapore will be the company’s hub to expand in Southeast Asia ad APAC, the company said.

Retail media is becoming a large part of the digital advertising sector and is expected to be worth US$100 billion over the next five years, Moloco claimed.

A solution like RMP will level the playing field for companies of all sizes to compete with larger competitors for new revenue streams, Junho Lee, Head of Moloco’s RMP Business Unit in Southeast Asia, said in a statement.

RMP had been used in South Korea by lifestyle platform firm Bucketplace.

It was used on their oHouse e-commece marketplace and 15% of the merchants there were using Bucketplace’s native ad service within the first quarter of deployment, Moloco said.

Shoppers exposed to the ads had a 2.2% increase in purchases, Moloco said.

Moloco Cloud DSP will also be launched in Southeast Asia. It is targeted towards app marketers and offers prediction models to app businesses and access to over 190 countries and 2.6 million apps.

The solution can process 5.5 million bid requests and make 4 million deep learning predictions per second, Moloco said.