Samsung heir tours QD display facilities

Flanked by the heads of key affiliates, Samsung heir Lee Jae-yong toured the display panel production lines at Samsung Display’s Asan facilities on Mar. 19, taking a closer look at the next generation Quantum Dot (QD) display samples. The lines are now readying for mass production.

“We are facing unexpected obstacles, but we cannot stop at anything. We will remain cautious, but won’t be satisfied until we can break out of the box,” Lee said on this day. “Let us get through these hard times together, and with confidence.”

QD Displays are said to be Quantum dot display or QD display is a specific display technology that uses semiconductor nanocrystals called quantum dots to produce pure monochromatic red, green, and blue lights. When used as a display technology, quantum dots have optical properties that make them more efficient than larger light-emitting diodes and liquid crystals.

Samsung is pushing QD to help fend off future risks, such as intensifying competition from China, which is increasingly dominating the LCD markets. China’s BOE has already become the world’s largest maker of large-sized LCDs. Samsung’s response has been to shutter its LCD business. It is now looking for the next quantum jump.

The QD business is known to be the Samsung heir’s pet project, having called on Samsung Display to work on future panel projects as soon as he was released from jail in 2018. Since then, he has been all hands on.

Meanwhile, Samsung officials interpreted Lee’s visit to be a sort of courtesy call on the workers to stay motivated despite the coronavirus situation.

The Elec is South Korea’s No.1 tech news platform.