Global smartwatch sales increased 6% in the third quarter of 2020 compared to a year ago, according to market research firm CounterPoint.
Apple controlled around half the market share in the quarter, while Samsung saw its sales increase by around 60% compared to a year ago.
Cupertino had a market share of 28%, a 2% increase from a year ago. The company’s Apple Watch SE, a low-tier model, was well received by customers, CounterPoint said.
Huawei controlled 15% market share thanks to its smartwatch aimed at children. Samsung saw its sales increase from the launch of Galaxy Watch 3 to take third place.
Apple saw sales increase 18% year-on-year and Samsung saw a 59% jump.
China also became the largest smartwatch market, overtaking the US after seven quarters. Smartwatch aimed at children has previously accounted for 70% of smartwatch sales in China but normal smartwatch is now showing growth momentum, CounterPoint said.
Smartwatch sales in India grew 95% in the quarter to become a larger market for smartwatch compared to Middle East, Africa and South America.
Chinese brand Realme and local brand Noise are familiar to Indian consumers for their smartwatches, CounterPoint said, and the country will show growth starting near the end of 2021 when the market recovers from the COVID-19 pandemic.