Over a million 8K TV is expected to be sold in 2021, according to Deloitte.
8K TV is increasing market share in the over US$2,500 TV market as average sales price continues to drop.
Deloitte said around a million 8K TVs priced at around US$3,300 is expected to be sold this year for sales of US$3.3 billion.
8K TV sales has been low but has slowly increased market share in the premium sector.
Around 220 million TVs are sold per year and a million unit is around 0.5% of that.
8K contents are crucial to grow the market. 4K TV was launched in 2013 but mass exposure was slow due to lack of contents.
Deloitte said remastered analogue and digital contents will be the first contents that can enjoy 8K.
Japan’s NHK showed off a remastered 8K version of 2001: Space Odyssey in 2018.
Most IMAX films filmed in 65 to 75mm can also be turned into 8K. Amazon Prime’s Homecoming Season 2 and Netflix’s Money Heist Season 4 and Guardian of the Galaxy 2 were also filmed in 8K.
Deloitte said increase in 8K contents and decline in panel prices will continue to increase demand for 8K TVs.
The firm said the price difference between 8K and 4K panel will be key to the shift to 8K.
Consumers will choose TVs over 65 inch in sizes as the price difference narrows, Deloitte said. In 2022, around 154 million 55-inch TVs and 37 million 65-inch TVs will be produced and 8K will account for a large part of this, the firm said.