Skyworth on Tuesday unveiled 16 new models of OLED and liquid crystal display (LCD) TVs at CES 2021.
Its XC9300 TV is offered in 55 and 65-inch sizes and have 120Hz screen refresh rate, Dolby Atmos and DTS surround sound.
Some TV models will also support Google Apps.
The Chinese TV panel maker said it plans to compete with “tier-1 companies” in North America this year, CEO Tony Wang said. Tier-1 companies is likely a reference to Samsung, LG and Sony.
The company was an OEM for TVs sold in US from 2006 to 2013. The company turned to original design manufacturing from 2014 to 2018. It began selling its own brand of TV in 2018.
Skyworth said it saw online TV sales rise 136.9% from November 2019 to November 2020 in North America. In both online and offline sales, growth hit 96.8% in the same time period, the company said.
For global sales, the TV maker said it saw online sales rise 62% in the same time period. Outside of China, sales increased 41% in the same time period.
Skworth produces its first OLED basic module in 2019 and launched its own OLED TV in 2020.
The company also said it manufactured its own 8K camera to supply more 8K contents for TVs.