UPDATED. 2024-04-16 11:15 (화)
Google’s Pixel Fold canceled: DSCC
Google’s Pixel Fold canceled: DSCC
  • Lee Sang Won
  • 승인 2021.11.17 15:38
  • 댓글 0
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Chinese firms to launch their foldables, analyst firm says
Image: Samsung
Image: Samsung

Google has reportedly decided not to launch its foldable smartphone Pixel Fold, according to analyst firm Display Supply Chain Consultants (DSCC).

Citing unnamed supply chain sources, DSCC’ Ross Young wrote on the analyst firm’s blog on Monday that “Google has decided not to bring the Pixel Fold to market. Not in 2021 and reportedly not in the first half of 2022.”

The US search giant believed the product wouldn't be as competitive as it needed to be, Young wrote.

 “They likely figured that competing against Samsung in the US and Europe in a small niche market facing higher costs than their primary competitor, would stack the odds against this project,” he wrote.

“I point out regional differences as in China, where Samsung is not as strong, we do expect to see many competing products with similar form factors from Oppo, Vivo, Xiaomi, Huawei and Honor,” he added.

Pixel Fold was expected to the same size as Galaxy Z Fold 3 with variable refresh rate of 120Hz, the analyst firm said.

It wouldn't have had color on encapsulation nor an under panel camera like the Fold 3, however, DSCC said.

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