Samsung’s share based on shipment in premium TVs in China has dropped substantially over two years, analyst firm Display Supply Chain Consultant (DSCC) says.
Samsung’s late-20% share in 2019 dropped to late-10% in 2021, the firm said.
It dipped below 20% for the first time during the fourth quarter of 2020 and dropped to 13% during the fourth quarter of 2021.
What DSCC calls premium TVs include liquid crystal display (LCD) with quantum dot films __ what Samsung brands QLED __ as well as LCD TVs with LED backlights, 8K LCD TVs and OLED TVs.
From the share drop, Samsung lost its place as the top TV vendor in China to Huawei.
The Chinese tech giant increased its premium TV share from 10% in 2019 to late-20% in 2021, DSCC said.
Shares of compatriots TCL and Hisense dropped over the same time period.
DSCC said Samsung’s shipment share drop was caused by the company’s increased TV prices.
Meanwhile, worldwide, Samsung’s market share in premium TVs dropped from 60% to 50% over the same time period.
LG Electronics' share in premium TVs in China remained below 3% over the same time period.
But its worldwide share increased to mid-20% from mid-10% over the same time period, DSCC’s data showed.