UPDATED. 2024-07-17 07:31 (수)
Samsung manufactures more phones and tablets than planned in Q2
Samsung manufactures more phones and tablets than planned in Q2
  • Gijong Lee
  • 승인 2024.06.18 18:49
  • 댓글 0
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Image: Samsung
Image: Samsung

Samsung is expected to manufacture slightly more smartphones and tablets than it aimed during the second quarter, thanks to the recovery of the global smartphone market.

The South Korean tech giant is projected to produce 49.9 million units during the second quarter, 3% more than its forecast made internally earlier in the year by its smartphone business unit Mobile Experience (MX) Business, sources at Samsung’s component suppliers in South Korea told TheElec. The figures exclude smartphones made by the company’s contract smartphone makers in China.

During the first quarter, Samsung manufactured 64.5 million units, 22% higher than its initial target.

This means that for the first half of 2024, it will manufacture a total of 114.4 million units of smartphones and tablets, 13% higher than it initially aimed.

The AI marketing for the Galaxy S24 series and expanded sales of low-end smartphones in India, combined with an overall demand recovery for smartphones likely helped the growth. The sources said the global smartphone market has “rallied”. 

However, Samsung may slow down manufacturing in the third quarter as demand recovery nears its peak.

The company will likely focus on the profitable foldable phones launching in that quarter instead of expanding production of the low-end Galaxy A series that doesn’t contribute much in profitability.

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