Samsung Electronics has displayed its Lifestyle TV models __ The Sero and The Serif __ at popular beauty stores in South Korea, it said on Wednesday.
The TVs will be on display at Sulwhasoo Flagship Store and Amore Seongsu.
The Sero is a TV that is long vertically and shaped like a smartphone screen. The Serif looks like a picture stand and was French designer Ronan & Erwan Bouroullec took part in its design.
Sulwhasoo is decorated in traditional Korean architectural style and is located at Gangnam. The store has a Hanbok (Korean traditional clothing) tryout zone. Visitors will be able to choose the Hanbok they want to wear using a 43-inch Sero TV.
Amore Seongsu, which has a garden in the center, will place The Sero and The Serif at the lounge where visitors can see both the garden and the TVs.
The two TVs will be displayed in other “hot places” in Seoul, Samsung added.