UPDATED. 2024-04-11 10:05 (목)
Europe will be key to TV panel demand recovery this year
Europe will be key to TV panel demand recovery this year
  • Gijong Lee
  • 승인 2024.03.17 19:00
  • 댓글 0
이 기사를 공유합니다

According to Omdia analyst JinHan Park
Image: LG Display
Image: LG Display

Whether demand for TVs recovers this year in Europe will determine the outlook of the global TV panel market this year, a senior analyst at Omdia said on Wednesday.

Inflation and the war in Ukraine have dented demand for TVs in Europe, Omdia senior principal analyst JinHan Ricky Park said Korea Display Conference Spring 2024 held in Seoul.

The hope is Euro 2024 and Paris Olympics events that will be held from June to August, he said.

TV set makers have put orders in advance to display panel makers in preparations for promotions ahead of these events, Park said.

This was a much faster timeline than the previous two years, indicating that TV set makers are hoping that sales increase in Europe along with these events, the analyst said.

According to Park, the inventory level of TV set makers and TV panel makers was at a “historic low”, though speculative demand and prices of TV panels were increasing faster than expected in the first quarter of this year.

These expectations must be translated to real demand in a timely fashion or it could hurt the overall TV panel market during the second half of the year, the traditionally high demand season for the panels, he said.

Meanwhile, Chinese display panel makers are lowering the operation rate of their liquid crystal display (LCD) panel factories to prevent price drops, Park said, and they are unlikely to increase this again in the short term as prices remain low.

Last year, OLED TV panel shipment was also noticeably low, he said, with both LG Display and Samsung Display operating their OLED lines at below 50% operation rate.

For large OLED TV panels to grow, there need to be at least 10 million units of OLED TV sales per year, Park said, which will require Chinese TV makers and not just the top TV companies Samsung, Sony, and LG.


댓글삭제
삭제한 댓글은 다시 복구할 수 없습니다.
그래도 삭제하시겠습니까?
댓글 0
댓글쓰기
계정을 선택하시면 로그인·계정인증을 통해
댓글을 남기실 수 있습니다.

  • 515, Nonhyeon-ro, Gangnam-gu, Seoul, Republic of Korea 4F, Ahsung Bldg.
  • 대표전화 : 82-2-2658-4707
  • 팩스 : 82-2-2659-4707
  • 청소년보호책임자 : Stan LEE
  • 법인명 : The Elec Inc.
  • 제호 : THE ELEC, Korea Electronics Industry Media
  • 등록번호 : 서울, 아05435
  • 등록일 : 2018-10-15
  • 발행일 : 2018-10-15
  • 발행인 : JY HAN
  • 편집인 : JY HAN
  • THE ELEC, Korea Electronics Industry Media Prohibiting unauthorized duplication,publishing,modification and distribution the material on this Site for any purpose.
  • Copyright © 2024 THE ELEC, Korea Electronics Industry Media. All rights reserved. mail to powerusr@thelec.kr
ND소프트